Digital Marketing
Advertising
platform through a paid media marketing strategy.
Reach the right audience, at the right time, on the right
WORK WITH US
Digital Marketing & Advertising
Marketing & Advertising
Process
Discovery
Learn about your company, website, and competitors in order to provide clear
documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process
Paid Media Audit
Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
Keyword Research
Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
Competitive Analysis
Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
Strategy
Create a comprehensive paid media strategy and project plan that clearly outlines
deliverables and measurable business goals.
Paid Advertising Strategy
Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance
Landing Page
Implement landing page recommendations from the paid media strategy with the
development team or collaboration with the client.
Content Implementation
Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase
Technical Implementation
Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns
Optimization
Monitor and adjust campaigns based on the performance of keywords,
landing pages, and ad copy
Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs,
and goal tracking and adjust project plan based on results
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
ADWORDS MANAGEMENT
You can relax knowing we completely manage your Adwords account, making sure it’s running and working to its fullest potential. We do all the Adwords work for you.
WHAT YOU CAN EXPECT:
- 100% of Adwords Account Management for Your Business!
- You’ll have a dedicated account manager who is a Google AdWords certified digital marketing specialist.
- New campaigns, we will setup your Adwords campaign from scratch.
- Existing campaigns, we will optimize your existing campaigns to take them to the next level.
- A briefing on the goals (more leads, sales, branding etc.).
- We support AD spends up to $5,000 per month.
- Complete setup or re-structure of campaigns.
- Full geo and demographic targeting and setup.
- Geographical targets (if needed for multiple locations).
- Ad creation and copy.
- Provide you with a detailed monthly report
- Setup call if needed (if compatible with EST/CT)
WHAT WE NEED FROM YOU:
- Access To Your Account OR We’ll Create a New One
- Your Monthly PPC Budget
- You’ll Fill Out a Question Form To Get Started
FACEBOOK AD MANAGEMENT
You can relax knowing we are geeking out in your account, making sure it’s running and working to its fullest potential. We do all the Facebook Ads work for you. This service is for standard Facebook Ad campaigns — lead campaigns, traffic campaigns, brand awareness, etc.
WHAT YOU CAN EXPECT:
- You’ll have a dedicated account manager who is a digital marketing specialist trained in current Facebook Ads best practices.
- New campaigns, we will set up your Facebook campaign from scratch.
- Existing campaigns, we will optimize your existing campaigns to take them to the next level.
- A briefing on the goals (more leads, sales, branding etc.).
- Complete setup or re-structure up to 5 campaigns.
- Full geo and demographic targeting and setup.
- Ad creation using stock images, text creation and copy.
- Usually 7-10 Business Days for complete setup.
- This is for 1 Facebook Ads Account/1 Business URL.
- Provide you with a monthly ads report.
- Setup call if needed (if compatible with EST/CT).
- 100% of Facebook Ads Management for Your Business!
- We support AD spends over $5k per month
- ** If you would like retargeting please contact us **
WHAT WE NEED FROM YOU:
- You must have a Business Manager Account with Facebook
- Facebook Page Admin Access
- Facebook Ad Admin Account Access
- The daily budget will be paid by client
- A credit card that is attached to the Business Manager Account
- *Please note: Unless all the above needs are provided in a timely manner, we can not guarantee est. deadline dates*
FAQ
Your campaign is guaranteed to be live within the first month. We can’t quote an exact time for it to be up and running, as it’s case-by-case, but it’s usually within 12-15 business days from when we receive your information.
There is a small setup fee based on the advised marketing plan designed for you. Not to mention zero hidden fees. What you’re quoted is what you pay each month, nothing more.
A budget of at least $300 is recommended per account. That equates to $10 per day based off one month of advertising. This service “allows” up to $5000 per month client ad spend.
Yes, we’ll pull the code out of AdWords, but you will be responsible for installing it on your clients’ website.
If you wish, you may see and approve all text or image ads before going live. We typically will have creative license to create the ads, ad copy and image ads, yet of course, all ads will be in line with your client’s goals and business. Approval will only be if requested, otherwise, it would slow down the process greatly.
There are zero long-term contracts. We hate long terms contracts, and we work month-to-month with all of our clients. You can cancel anytime.
Your assigned digital marketing specialist will be Google AdWords certified and experienced. The team reports to a digital marketing manager who is also AdWords certified.
No, it doesn’t include landing page creation. This is an additional service.
It’s pretty simple after you contact us, you will receive a brief questionnaire where you’ll provide all the info needed. We’ll then be in touch shortly after to let you know we’re getting started. Done and done.
FAQ
There is a small setup fee based on the advised marketing plan designed for you. Not to mention zero hidden fees. What you’re quoted is what you pay each month, nothing more.
You must have a Facebook business account before purchasing this service.
Yes, the Facebook pixel will be generated but it will be up to the client to place the code on the website or landing pages. We will provide instructions on how to place the code. The Facebook pixel also includes conversion tracking. And yes, all optimization is included in the service each month.
It’s pretty simple after you purchase you will receive a brief questionnaire where you’ll provide all the info needed. We’ll then be in touch shortly after to let you know we’re getting started. Done and done.
If you wish, you may see and approve all text or image ads before going live. We typically will have creative license to create the ads, ad copy and image ads, yet of course, all ads will be in line with your goals and business. Approval will only be if requested, otherwise, it would slow down the process greatly.
There are zero long-term contracts. We hate long terms contracts, and we work month-to-month with all of our clients. You can cancel anytime.
There is a minimal monthly Facebook budget of $500. Spends up to $5000 per month supported — if you have higher spends contact us so we can discuss this with you.
If you are an agency and would like to purchase Facebook Ads Management for your client, you certainly can. However, please note: You will need to manage the client interfacing. We will not be able to jump on calls with your client. The same rules apply — one Facebook Ads Account/1 Business URL
Your dedicated account manager is managing and optimizing your traffic. They will be looking for demographics and targeting that are performing better (or worse!) than “average” and making adjustments based on what the data is showing.
All campaigns are built inside of Facebook, where all campaigns can be viewed and approved before being pushed live.
Facebook Ads Management is an ongoing service that requires time, data and optimizations to get it well oiled. While the services are month to month, we ask that clients give at least 90 days to allow us to grow and optimize the campaigns. Clients can expect to see traffic and “results” within the first 30 days. The “results” (leads, calls, sales or whatever the goal) will only improve over time. It’s very common to turn on a campaign and see leads come in the same day!